The official hub where World Franchise Associates and Go Global Holdings help Vietnamese franchisors prepare, package and sell their brands internationally — with courses, free franchise tools and a 120-country network.
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A live picture of cross-border franchising by region, benchmarked against Vietnam. The gap is not a weakness — it is the opportunity.
Country figures verified against official national franchise associations (IFA · BFA · CFA · FCA · FFF · DFV · ABF · JFA · KFA · FAI · CCFA · PFA) as of 2026-06-09; global market data from Technavio. The Vietnam figure counts 13 named Vietnamese-headquartered franchise chains with confirmed international operations (their ~125 international stores are a Go Global estimate); export-only brands, industrial corporates and diaspora-founded chains are excluded.
Live headlines on the master-franchise signings, fund investments and IPOs shaping where brands go next.
Curated from public franchise-industry reporting. Headlines link to their original sources.
From first lesson to signed master-franchise deal — pick your entry point.
Self-paced courses that turn a successful operator into an export-ready franchisor.
02 · AssessAnswer a few questions and get a live readiness score with a clear next-step roadmap — built around your brand.
03 · Get discoveredPut your brand in front of qualified master franchisees and investors across 120+ countries.
04 · Get expert helpHands-on programs covering recruitment, operations, legal, relationship management and marketing.
05 · Stay connectedSubscribe for franchise news, market alerts and partner opportunities from the network.
A structured path that mirrors the proven WFA development program — learn the exact systems global franchisors use.
View full curriculum
FoundationsModule 01The franchisability test: unit economics, replicable systems, brand equity and the home-market proof points global investors look for.
StrategyModule 02Master franchise vs. area development vs. JV. Choose the structure, fees and territory strategy that fit your category and ambition.
LegalModule 03Key Terms Summaries, Letters of Intent and Master Franchise Agreements — the legal toolkit that protects your IP across jurisdictions.
A 2-minute, 8-question assessment across five readiness dimensions. Get a live score, a dimension breakdown and a personalised next-step roadmap.
Sample preview — your score is personalised to your brand.
AI Global Franchise AdvisorFranco is the hub's AI-first Global Franchise Advisor: always on, deeply versed in international franchising and where Vietnamese brands stand on the world stage. Ask him anything, anytime.
Franco is an AI assistant and can make mistakes. For legal, financial or deal decisions, confirm with our human WFA advisors.
The AI shifts reshaping how brands operate and expand, curated by Franco.
Whether you're ready to attract global franchise partners or need expert support to accelerate your expansion, we're here to help.
Join franchisors and investors getting market alerts, new-brand features and partner opportunities from across the WFA network.
The questions Vietnamese franchisors ask us most — answered clearly for you and for the search engines and AI assistants your future partners use.
Decades of global franchise expertise, united to take Vietnamese brands to the world.
Martin has helped franchise brands expand into more than 20 countries across a diverse range of industries. Today he advises leading U.S. franchise brands on international growth and market expansion. A sought-after speaker at global franchise conferences, he serves on the International Franchise Association's International Committee, helping shape the future of franchise development worldwide.
Troy has more than 30 years in senior executive positions in international franchising and business development, working directly with and consulting for both franchisors and master franchisees across the F&B, retail and services sectors in over 70 countries — with extensive experience across the Asia Pacific, Indian Sub-Continent, Europe, the Middle East and Africa. With WFA since 2014, he has been instrumental in its international growth and new program launches, and is a sought-after speaker at leading franchise expos worldwide.
Phi Van is one of Asia's leading franchise experts, having held senior roles in franchising, retail, branding and business development across Asia, the Middle East, Africa and Eastern Europe. As Chairwoman of the Vietnam Franchising & Licensing Network, she has helped Vietnamese brands build franchise systems, secure international partners and enter new markets—and was named among the Top 100 Most Influential Women in Global Franchising.
Questions about going global, a partnership or the media? Send a message and the right person will get back to you within two business days.
With associated offices in the US, Europe, MENA and Asia.
