Global franchise expertise meets deep local knowledge — uniting to take Vietnamese brands from local success to international growth.
World Franchise Associates (WFA) is a leading international franchise sales, marketing, development and advisory company, owned and managed by global franchise experts with many years of franchise development and franchise marketing experience. Its World Franchise Centre — the world's most comprehensive portfolio of international franchise opportunities — showcases more than 100 brands across the food, retail and service sectors seeking franchisees worldwide, while WFA's development, marketing and advisory services help brands build a sustainable franchise model and recurring royalty income through domestic and international expansion.
Champions Vietnamese brands on the world stage. Led by Phi Van Nguyen, Go Global brings on-the-ground expertise in franchising, retail and brand development across Asia, the Middle East and beyond — helping local brands build the systems, agreements and partnerships they need to expand internationally with confidence.
An official partnership uniting World Franchise Associates' global franchise expertise with Go Global Holdings' deep local knowledge — one runway to take Vietnamese brands from local success to the world, through courses, free tools, global exposure and expert consulting.
Martin has helped franchise brands expand into more than 20 countries across a diverse range of industries. Today he advises leading U.S. franchise brands on international growth and market expansion. A sought-after speaker at global franchise conferences, he serves on the International Franchise Association's International Committee, helping shape the future of franchise development worldwide.
Troy has more than 30 years in senior executive positions in international franchising and business development, working directly with and consulting for both franchisors and master franchisees across the F&B, retail and services sectors in over 70 countries — with extensive experience across the Asia Pacific, Indian Sub-Continent, Europe, the Middle East and Africa. With WFA since 2014 — first as an associate, later as a partner and director — he has been instrumental in helping WFA and its clients expand internationally and in launching new programs and initiatives. A frequent speaker at leading franchise expos worldwide, his presentations are founded on real-world experience.
Phi Van is one of Asia's leading franchise experts, having held senior roles in franchising, retail, branding and business development across Asia, the Middle East, Africa and Eastern Europe. As Chairwoman of the Vietnam Franchising & Licensing Network, she has helped Vietnamese brands build franchise systems, secure international partners and enter new markets — and was named among the Top 100 Most Influential Women in Global Franchising.
Start with a free readiness check, then let our advisors guide your international growth.
