Global franchise marketing services.
WFA's Marketing & Advisory (M&A) Program promotes your brand across our multi-channel network and business contacts to identify qualified, capable master franchisees and area developers — candidates that meet a profile and criteria approved by you.
What the Marketing & Advisory program includes.
IntroMarketing & Advisory introduction
A one-year program combining multi-channel marketing and advisory support to promote your brand across priority regions worldwide and connect you with master franchisees and area developers who fit your approved candidate profile.
StandardStandard marketing services
- World Franchise Centre: a dedicated brand profile page on the World Franchise Centre website for one year — totally dedicated to international multi-unit franchise development.
- Electronic marketing: dedicated “Franchise Alerts”, inclusion in the biweekly new-brand alerts, and promotion alongside expos and webinars.
- Franspeak newsletter: a headline brand press-release feature plus inclusion in the new-brand section.
- Social media marketing: promotion across LinkedIn, Facebook and other platforms.
- Direct marketing: targeted outreach to our database of candidates in your exclusive territory.
- Franchise expos & events: complimentary brand presentation at 3rd-party expos WFA attends (typically Asia & MENA).
OptionalOptional marketing services
- Participation at expos / events: dedicated space within the WFA pavilion or a booth at selected 3rd-party expos — WFA produces and installs the branded materials (cost reimbursed).
- Discovery Day (Connect) programs: two-day programs organised to set up 1:1 meetings with qualified candidates in target countries.
MoreAdditional opportunities
Throughout the term, additional chances to participate in 3rd-party marketing with WFA Associates & Affiliates in your territory — regional websites, networking events and regional e-newsletter features.
AdvisoryComplimentary advisory services
- Business / concept review
- Development of a candidate profile
- Expansion strategy for the exclusive territory
- Determination of the type of franchise offered
- Term sheets, Letters of Intent (LOI) and Memorandums of Understanding (MOU) reflecting the key grant terms
ExpertsAccess to global franchise experts
You gain a dedicated brand manager and access to WFA's Managing Partners and international Associates & Affiliates — in many cases the preeminent franchise experts in their home countries. Essentially, some of the world's leading global franchise experts on call.
Choose Your Next Step
Whether you're ready to attract global franchise partners or need expert support to accelerate your expansion, we're here to help.